Culture for success
About The Auto Ethnographer
John Jörn Stech built his career in the global auto industry. He has worked for four major automakers: Mercedes-Benz, Stellantis, Volvo Cars, and VinFast. Originally from Germany, then the United States, he has also lived and worked extensively in Latin America, Egypt, Russia, Vietnam, and Thailand.
Born in Germany and emigrated to the United States, John was always fascinated by cultural interaction. He witnessed both intercultural successes and failures and strove to learn how diverse people could interact more effectively for greater success. Decades of intercultural experience naturally evolved into The Auto Ethnographer Podcast. This is an effort to both entertain and to aid current and next generation leaders enhance their success in global business.
How we can help?
A basis of consulting
Besides podcasting, John is an active consultant in the auto industry with a vast network spanning the globe.
In 2021 he founded Shiftgate Consulting LLC, focused on the commercial side of the auto industry: sales, marketing, service, dealer networks, product and pricing strategy, and go-to-market strategies for new brands and new markets. He also has partnerships in the sports marketing and film industries with respect to vehicle marketing.
If something on the podcast inspires you to reach out for assistance in your business, whether automotive or other, please visit Shiftgate Consulting's website. Find the link below.
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