Auto Ethnographer podcast logo with John Stech. International cultures and global automotive industry.

The Auto Ethnographer Podcast

Hosted by John Jörn Stech

Recognized as a

Top 20 Voice in Automotive 2025

by Automotive IQ

Click the medallion to learn more about the recipients.

International cultures and the global automotive industry

Who we are

Welcome to our international podcast community, where your next intercultural adventure begins! The podcast is here to help you discover different cultures around the world and how they interact with each other. Although many of the guests on the podcast are from the automotive field, the principles of cultural interaction are universally relevant. Host John Jörn Stech guides you on your podcast journey.

Learn more

Working across cultures can be a challenge

Don’t become a blooper reel! Join the weekly Auto Ethnographer podcast to hear stories from executives and experts that have tried, succeeded, sometimes failed, but always enjoyed working between cultures.

Intercultural missteps can lead to laughter or even lost business opportunities.
Intercultural bloopers and missteps can derail business and personal relationships if you cannot navigate them. Don't put your foot in your mouth.
Cultural interaction can lead to awkward business or interpersonal relationships. It's best to learn how to navigate in intercultural situations. Listen to The Auto Ethnographer podcast for stories on cultural navigation.
Cultural interaction can lead to awkward business or interpersonal relationships. It's best to learn how to navigate in intercultural situations.
Intercultural mistakes can lead to lost business and damaged relationships. Learn how to learn about culture on The Auto Ethnographer podcast.

Click to listen or watch.

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Keep on Driving and follow on social

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Follow The Auto Ethnographer podcast on Instagram to get updates on the podcast and for a daily dose of Unusual Cars in Unusual Places photos and videos.
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A colorful tuk-tuk vehicle moving quickly down the street with a driver wearing a blue shirt. Different cultures utilize different transportation. Try them all as an expat.
Sunset view of Sugarloaf Mountain with a harbor and boats in Rio de Janeiro, Brazil. An expat's favorite. Working and living in Brazil is an adventure. Learn to navigate cultures on The Auto Ethnographer podcast.
Multiple diverse hands placed on top of one another, symbolizing unity and teamwork. Diversity brings greater performance and greater opportunity for misunderstanding. Learn to navigate across cultures on the Auto Ethnographer podcast.